Do copywriters have a charmed life? After all, thereās only so many hours that anyone can engage in a creative act per day. Which means most of us can only spend 3-5 hours a day writing before we start seeing diminishing returns. But appearances can be very deceiving. First of all ā that assumes we only write and donāt have to worry about ALL the other aspects of running a business: admin, client calls, strategy, networking, etc. And although there are only so many hours we can spend writingā¦...
3 months agoĀ ā¢Ā 1 min read
On Tuesday and Thursday mornings, I do Pilates in an attempt to fix my seemingly-chronic back issues. As well as helping my back issues, I find the class pretty calming. I usually spend the next few hours in my Zen happy place. After yesterdayās class, I had to make quick stop in the supermarket before going back to my apartment. I was still in a spaced-out, post-pilates state. While queueing for the checkout, I noticed some disturbance. The queue was in standstill. There were raised voices....
3 months agoĀ ā¢Ā 2 min read
As promised, Iām back today with my second major takeaway from the most important copywriting event of the year: The Great Copywriting Reset (Did I mention I was featured as a guest expert at this super prestigious event? I did? Okay, just making sure š) Letās buckle in. The second day of the event focused on the clients who hire top talent. It featured some huge businesses who made one thing clear ā that hiring a skilled copywriter is one of the best investments a business can make in its...
4 months agoĀ ā¢Ā 1 min read
Between last Wednesday and Thursday, I spent 12 hours on Zoom. The reason: The Great Copywriting Reset Organised by my mentor, Kevin Rogers. (I also had a short feature as a guest expert during the event, which has to be one of the many highlights of my copywriting career so far.) As you can imagine, by the end of the two 6-hour sessions, I was a frazzled wreck. My eyes were bleary from hours of screen time, my back was hunched and I could barely speak in tangible sentences. But after taking...
4 months agoĀ ā¢Ā 1 min read
For almost a year, Iāve been working with a new fashion brand that released its first two collections over the last six months. The founder, an online influencer and content creator, has an impressive social media following ā 6 million followers/subscribers across all her channels. She also owns a small email list (~30,000 active subscribers) which has been built from scratch simply by directing her followers to a basic sign-up form from her social media accounts, as well as through the...
4 months agoĀ ā¢Ā 2 min read
In the world of e-commerce email copywriters, few stand out as much as Chris Orzechowski... ā¦the self-proclaimed āEmail Copywriterā. (Or simply āOrzyā as heās most commonly known.) For some people on my list, Orzy might not need an introduction. Suffice to say heās worked for the last decade-and-a-half building hundreds of businesses through email marketing. And although his role has shifted a little over the years (these days he works more as a Fractional CMO, agency owner and mentor),...
5 months agoĀ ā¢Ā 2 min read
One of my retainer āDone With Youā (DWY) clients is a female influencer whoās recently launched her own fashion brand. And although she has amassed a huge social media following over the last few years ā around 5 million followers across all platformsā¦ Her mailing list is still relatively small ā around 30,000. (Incredibly, she built this organically without even having a lead magnet.) From this list, more than 900 people took time out of their busy lives to reply ā via email ā to a message...
5 months agoĀ ā¢Ā 1 min read
āWhat size are you,ā the burly Muay Thai instructor asked me as I walked into my academy for Jiu-Jitsu on Monday. In his hands was a white t-shirt, with the academy logo emblazoned across the front. āEm, probably large,ā I sputtered, in startled pidgin Spanish. (Note: I donāt train Muay Thai. However, the Muay Thai instructor owns the entire academy, including the area in which we train BJJ.) āHere,ā he goes, shoving a t-shirt into my hands. Iām about to walk away when he points at the same...
7 months agoĀ ā¢Ā 1 min read
*Clack* The sound of my back popping violently. *Clack* This time my hip. *Clack* Finally my neck. Iām getting pretty used to these violent encounters with my osteopath. Twice this week heās popped my body back into place. It turns out that twenty + years of martial arts, a career that involves writing at a desk all day and complications from a near-fatal appendicitis isnāt great for your bodyā¦ Who knew? š¤· So for the last few months Iāve been trying to correct my posture. Throughout most of...
7 months agoĀ ā¢Ā 1 min read
