Let me preface this whole email (rant) with an important admission:

I HATE social media.

Always have. Always will.

But, unfortunately – at least to a small degree – it’s necessary for most of us.

For example, the only reason I still have an Instagram account is so I can send reels and memes to friends.

I keep Facebook because I need an account to use Ads Manager.

And I’ve been forcing myself to use LinkedIn (for networking and all that jazz.)

Nevertheless…

I Hate it. HATE it all.

And recently, I’ve started to hate it even more…

It’s my own fault. I spent too much time on LinkedIn…

See, I wanted to have one social account I could show up on.

To prove, if nothing else, that I’m a real person.

But it seems I’m one of the few “real people” on the site…

Anyone who’s spent time recently on LinkedIn will relate to this:

The absolute horror of people writing mindless posts with AI.

And even WORSE.

Commenting on posts with AI.

🤮

Sometimes it feels like there are no humans on the site.

Just bots spitting out a load of turgid nonsense.

And I can kind of understand making a long-form post with AI on LinkedIn. Writing is hard and creating content/copy is not for everyone.

But commenting with AI?

That’s a new level of brainlessness.

Because AI is very recognisable.

(Mostly because it’s getting dumber.)

And look, I’m not totally anti-AI.

It’s definitely a useful research tool (when it’s not lying its pants off.)

But for writing, the output is puke-inducing.

“Unlock your…”

“Elevate your…”

“...top-notch…”

Nobody writes that kind of clichéd crap.

So, please DON’T write content/copy with AI.

Even if you don’t think you write well, you’ll do a better job than the bots.

Your “humanness” will be less off-putting than the mechanical-sounding crap AI spews out on command on social media.

I highlighted "social" for a reason.

Humans are social creatures.

If there are only bots on social media....

Does it become a playground for robots?

A place where the AI hangs out and socialises when the humans aren’t around? Creepy.

And look, if you’re really serious about your messaging and your voice, hire a professional.

It doesn’t need to be me (just make sure to vet whoever you hire!)

And if you did want to work with me, that would be cool too.

At the very worst, you’ll be guaranteed human copy, no matter what.

Interested parties can apply through the link in my footer. (Or just reply directly to this email.)

Shane
(a real human)