Digital Creators. E-commerce brands. Do you need help launching, marketing and selling your products (physical or digital)? I'm Shane O'Neill, and my rebellious, rabble-rousing, no-nonsense approach to marketing will help you hone in on what makes you and your brand unique. Work with me, and together we'll create systems within your business that will have your followers ADDICTED to you and your brand.
*Clack*
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*Clack* The sound of my back popping violently. *Clack* This time my hip. *Clack* Finally my neck. I’m getting pretty used to these violent encounters with my osteopath. Twice this week he’s popped my body back into place. It turns out that twenty + years of martial arts, a career that involves writing at a desk all day and complications from a near-fatal appendicitis isn’t great for your body… Who knew? 🤷 So for the last few months I’ve been trying to correct my posture. Throughout most of my twenties, I suffered chronic back pain. I don’t want my thirties to be the same. Last week, I mentioned Gary Halbert’s idea of a “starving market” after my air conditioning broke in 36 degree heat... A physiotherapist/osteopath is another example of a service that feeds a starving market… When your back is in agony, you’re damn sure going to find the one closest to you, check the reviews quickly (to make sure they haven’t paralysed someone in the past), and get yourself fixed before you become completely immobile. My osteopath (the business owner) told me his clinic was built almost entirely on referrals. His strategy is simple, and can (should) be applied to all your business endeavours: Step 1: Find a service or product that relieves someone’s pain (literally, in this case.) Step 2: Overdeliver and build a reputation for quality (to get more word-of-mouth referrals, reviews, testimonials, etc.) Step 3: Scale your business to the moon. Sometimes the most simple strategies are the most effective. So many businesses spend so much effort building elaborate funnels, installing the latest tech and chasing the latest shiny objects… When in reality, what they really need to do is nail their messaging, perfect their product/service, and deliver excellent customer service. What matters most in the long-term are the happy customers willing to attach their names to your brand. If you need help nailing your messaging and ensuring it reaches your audience... You can apply to work with me at the link below: https://mvit6ar8g10.typeform.com/to/W0MpE89K Enjoy the weekend, |
Shane O'Neill
Digital Creators. E-commerce brands. Do you need help launching, marketing and selling your products (physical or digital)? I'm Shane O'Neill, and my rebellious, rabble-rousing, no-nonsense approach to marketing will help you hone in on what makes you and your brand unique. Work with me, and together we'll create systems within your business that will have your followers ADDICTED to you and your brand.
Let me preface this whole email (rant) with an important admission: I HATE social media. Always have. Always will. But, unfortunately – at least to a small degree – it’s necessary for most of us. For example, the only reason I still have an Instagram account is so I can send reels and memes to friends. I keep Facebook because I need an account to use Ads Manager. And I’ve been forcing myself to use LinkedIn (for networking and all that jazz.) Nevertheless… I Hate it. HATE it all. And...
Do copywriters have a charmed life? After all, there’s only so many hours that anyone can engage in a creative act per day. Which means most of us can only spend 3-5 hours a day writing before we start seeing diminishing returns. But appearances can be very deceiving. First of all – that assumes we only write and don’t have to worry about ALL the other aspects of running a business: admin, client calls, strategy, networking, etc. And although there are only so many hours we can spend writing…...
On Tuesday and Thursday mornings, I do Pilates in an attempt to fix my seemingly-chronic back issues. As well as helping my back issues, I find the class pretty calming. I usually spend the next few hours in my Zen happy place. After yesterday’s class, I had to make quick stop in the supermarket before going back to my apartment. I was still in a spaced-out, post-pilates state. While queueing for the checkout, I noticed some disturbance. The queue was in standstill. There were raised voices....